This post is a bit off-beat for this blog. It’s a bit of a rant…and definitely a warning. But I recently watched a video from one of the Empower Network’s “top players” that put me over the edge. And now I feel that it has to be said: The Empower Network is a Scam.
If this prevents one person from joining the network then I feel I’ve done my job. And that is why I’m writing this.
But first, let me clarify a few things…
I Don’t Have a Problem with the Empower Network Model…
The Empower Network is basically an MLM (muli-level marketing) network.
Many people take issue with the model itself. But I have absolutely no problem with the MLM model.
Many people equate MLM to pyramid schemes. And although there certainly are pyramid schemes, I’m not going to generalize and stick all the programs into one category. It’s just a pricing model.
MLM is basically a membership with an affiliate program that goes deeper than just one level. And there’s nothing wrong with that.
In fact, plenty of people that are great at networking might benefit from this type of system. I personally wouldn’t choose to join in, but it doesn’t mean that my preferences are right for everyone.
I Do Have a Problem with Their “Marketing Methods”…
To be fair, I’ve known about the Empower Network’s “practices” for quite some time.
I’ve been getting SPAM trackbacks from David Wood’s (the founder of Empower Network) blog for long enough to know their practices aren’t very “white hat.”
But that wasn’t enough for me to be outspoken about it. Plenty of people use methods that work for a little while, but eventually get punished by search engine updates.
Then there’s the “pricing model”…they claim to pay out 100% commission.
Of course…that’s for every-other sale. Most people would call that 50% commissions.
But even that wasn’t enough for me to be outspoken about it. Because quite frankly, if you can’t see that its a flat out lie then you’re on your own.
And What They “Teach”…
The Empower Network claims to teach people how to market their businesses. So you should be able to to use their methods to market something other than the network itself.
And this is where I have a serious issue. Because if you’re paying money, you should get quality information and training in return.
If you can’t see that their “100% commissions” are really only 50%…that’s on you. It’s pretty clear.
But people that are new to marketing, and online marketing especially, don’t know right from wrong in many cases. They may not know what works and what doesn’t.
And after the Empower Network pulls at your heart-strings with their videos and spews off a bunch of crap that sounds legitimate, you might be convinced.
But be warned: what you will learn is flat out WRONG.
The Video that Put Me Over the Edge
So as I mentioned, this blog post was spurred by a video from one of the “top performers” in the Empower Network.
During his pitch to get people to join the network, he claimed that joining would give a huge SEO benefit due to the Alexa Rank of the network site.
Because…as he claimed…the Alexa Rank of a website plays a huge part in its search engine rankings. And since their network has such a great Alexa Rank, you can easily rank in search engines.
I could write an entire blog post about this, but let me just say this…
The Alexa Rank of a website has as much to do with search engine rankings as the eggs I ate this morning.
Albeit they were delicious and satisfying. But they’re not going to help me rank in the search engines.
You know what really matters?
Keyword research. On-page optimization. Social signals. Authorship.
But sure as hell isn’t Alexa Rank.
This is Damaging…to Everyone!
It’s one thing to not know what you’re doing. It’s another to make silly claims…and then sell garbage information.
The saddest part of all this is that there are tens of thousands of members in the network. That’s based on their claims, of course. I haven’t checked this for accuracy…although everything they claim should undergo a fair amount of scrutiny.
That is tens of thousands of people being fooled by charlatans who call themselves marketers. And in turn, these tens of thousands of people are going to try their hardest to spread the same inaccuracies – because that is how they get paid.
And worse…these are the types of people that give marketing a bad name.
There is plenty of great information, plenty of great courses, being sold online by reputable marketers and business people. But an encounter with the Empower Network is likely to turn people off from making an investment in information that can actually help their business.
Anyone who needs to market a real business should stay away from the Empower Network.
In my opinion it is worse than a pyramid scheme because the information it provides is just plain false. No information at all would likely be better.
I’d like to extend a search engine ranking challenge to anyone that is a part of the Empower Network.
Comparing Alexa Ranks, I shouldn’t stand a chance. So let’s see how much much Alexa Rank really matters.
And that concludes my rant for the day. Hopefully it plays at least a tiny part in putting an end to the Empower Network Scam.The Empower Network Scam: You're Getting Ripped Off (And It's Not About The Money) by Eugene Farber