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Get Motivated to Write, Market and Succeed in Three Steps

Blogs, like all businesses, are living, breathing things. They die if you don’t feed them. And to feed your blog, you need to get motivated to write (or record a podcast, video, etc.).

But how do you get motivated to write when motivated is hard to come by?

Get Motivated to Write and Market

This blog is a platform to drive awareness, attract leads and has been very useful and signaling that I know what I’m talking about on several occasions.

So it’s pretty important to stay motivated and keep up with it.

However, admittedly, the motivation just isn’t there all the time. And the question of motivation is one I ask myself more often than I should. Couple with me being the biggest procrastinator I know, and we have a potential disaster on our hands.

And quite frankly, advice like “just start” doesn’t work. That’s the problem to begin with.

So here’s just a few ways to get motivated to write. These tips are, hopefully, applicable to any process in your business.

Set Deadlines…That Work!

Deadlines for content are really the biggest factor for me.

Being the procrastinator that I am, I have an uncanny ability to keep putting this off until the very last second; until putting it off will be a lot more painful than just doing it.

In fact, this post is part of a monthly blog carnival that I participate in. As I write this sentence, the links go live in about an hour. So I have to write this.

And there’s a reason that this deadline is working for me. I’m accountable to someone else; a group of people that are waiting on this post to be published.

Self-imposed deadlines ,while better than nothing, are not as effective. At least not for me. Bring someone else into the mix to light the fire under your ass.

If I’m accountable to clients, I’m on top of it. If I’m only accountable to myself, I start giving myself lots of leeway. 

That is…unless I’m working on something new and exciting…

Make it New Again

Is there anything that is more exciting to humans than “new?” Very few things if there are any. You probably use it “new” in your marketing collateral all the time. But do you ever use “new” on yourself?

Adults and their businesses are like kids and their toys.

That’s really why we get into business, isn’t it? Sure, there’s the whole change the world thing. Or the “do something better thing.” But really, you just want to play and the boss won’t let you.

Kids get a new toy. It’s exciting. It’s fun. Until it’s not anymore…and they move onto the next one.

Last night I stayed up til 2am working on a few web pages for a new project I’m launching (not yet revealed here). And if I’m launching a new niche site I can write for hours. It’s the building something new that motivates me. But working on something that already exists…not as exciting.

So how do you make it new exciting again? Especially when it comes to writing or creating content.

Funny enough, motivation can come from the strangest of places. And to be “new” something doesn’t have to be completely different.

Simply by doing things you should already be doing in your marketing, you can get that new feeling and get excited again. Let me explain….

Marketing is all about testing and optimization. So you should constantly be tweaking and testing things out to see if you can get your conversions rate up. Even the slightest uptick in conversion rates can mean huge increases in profits.

While you probably won’t be changing anything major (like your name or logo – although you might :) ), you can change layouts and colors to see if they might work better.

For example, I have a feature box at the top of every page on this blog with an opt-in form. I might want to test if that box will convert better if I change the color from dark-gray to red (or the burgundy-ish color you see all over the blog to stay consistent).

In the grand scheme of things, it wouldn’t be a huge change. But it would make my blog feel new for a while. Plus, it would be really interesting to see the effect a change like that would have.

The tiniest of changes can have an enormous impact on your marketing and business – both in terms of mental state and actual performance.

Set the Mood

New can also apply to your location or environment.

Everything that surrounds us effects how we feel and act. So if you want to get motivated to write, test your marketing, or just do that pesky business thing you keeping wanting to do (like taxes?), make sure that you are in an environment that is conducive to getting it done.

For me, that usually means leaving home and going to work at a coffee shop. This changes the scenery and provides a fresh outlook on things.

It can also mean listening to music that gets you pumped up to work. There have been studies that show that people are more productive when listening to music (melodic music sans lyrics – don’t listen to death metal and expect to get much done).

And if all else fails, and your motivation is really lacking, change your environment by avoiding work altogether. Go to the gym. Go for a walk. Go for a drive. Go grocery shopping. Just get your focus off of business and writing and it just might come to you.

Personally, I seem to get all my best ideas in the shower. Maybe it’s because I’m scrubbing my head and stimulating my brain :).

When great ideas come to you…you get exciting and motivated. 

And finally, my last (and best) tip for getting motivated…

Drink Coffee

‘Nuf Said. :)

What about you? How do you get motivated to write, to create new content, to market your business…and do anything in general?

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21 Responses to Get Motivated to Write, Market and Succeed in Three Steps

  1. The lure of the new gets me every time, Eugene. I can lose hours playing with my site. And I never miss client deadlines, though I do stretch those I set for myself. The best thing is to treat yourself like a client, set aside some time and stick to it if you want to get personal projects done.

    • Treating yourself as a client is definitely a mindset that’s worth working on. Not sure how to get started :).

      On a new project I’m working on I just started implementing event-based marketing. So basically I make an announcement to the list that I’m going to do something on a certain day – then I have to get it done. Public accountability :).

  2. Best and most effective motivation tactic on the planet …

    “Bring someone else into the mix to light the fire under your ass.” Great tip!

    When I’m accountable to anything or anyone else other than myself, I’ll absolutely get that “task” done!! Know why, Eugene? I’m a natural-born people pleaser. Yep! I don’t like to disappoint people who count on me. Letting someone down hurts more than a bee sting or a migraine.

    I can’t believe you’re a procrastinator. ;)

  3. Ah, accountability. My old nemesis. I need others to keep me shipping, too. I haven’t exercised regularly since I lost my workout buddy (almost 2 years ago!) so it’s pretty clear to me that I gotta have an extrinsic motivator around to get a lot done. But you’re right about the new, too. If I could get the universe to pay me for launching a new idea (vs building long term) I’d be living in Oprah’s neighborhood. *shakes fist at sky* Accountability!

    • If I could get paid for it, I’d launch something new every day…maybe multiple times a day :). I’d be living in the same neighborhood.

  4. I have what my wife likes to call “rebranding fits” once every six months or so, fueled by caffeine, of course. All in an effort to make my business new again so I don’t decide to give it all up and bail for a 9-5. It usually comes when I have some sort of brainwave about how I’m mixing XYZ target market or didn’t articulate benefits well enough or… whatever.

    I definitely agree with you about setting the mood – I built my entire office from scratch, picked the room, the colors, the decorations, my desk space, everything. Even that changes sometimes, haha.

    Self-deadlines are definitely an area where I need to work harder. Thanks for all the great ideas, Eugene!

    • I think I’m giving up on the whole self-deadline thing. I don’t think it works (at least for me). I’m playing around with event-based marketing for a current project. For example…if you plan on doing a webinar, set the date and announce it. Then you basically have to get all the marketing and content done by that date – or you’re screwed!

      I’m actually thinking about starting a separate newsletter list where I talk about my projects and what I’m doing step-by-step. That way I’m accountable to an audience to keep coming up with new [great] content – by moving forward.

  5. So that’s why scrubbing my head every morning sees a short burst of intense motivation to get to my desk!

    It is the tiny changes. Perhaps we don’t pay attention to them enough, or are mislead too often by the next biggest thing.

    We’re not big on pushing through and staying the course as entrepreneurs. But if we could excite ourselves along the way with tiny changes which made us feel we were playing with something new all the time, you may just have presented us with the secret to endless motivation Eugene! Thanks

    • The key is getting motivated enough by the little changes to keep from from getting so excited about something new (which is my problem) :).

  6. Super motivators! And a big ol’ plate of brownies on my desk doesn’t hurt either…

    Actually, we have a “writing day” over here and once a week we leave the house/office and go to the Starbucks in our local Barnes & Noble and eat scones and write all day. I get a ton more done than sitting at my desk. Even if I can’t get out, sitting in my bed with my laptop or on the couch or just about anywhere but my desk works wonders.

    And accountability is HUGE! I find that when I’m putting something off, all I have to do is tell someone else I’ll have it done by X date and miraculously it gets done.

    And brownies.

    • Yes…telling someone else is such a huge deal. Like I mentioned in a few of the other comments, I’m playing around with event-based marketing and public accountability. So far so good :).

  7. Wow sounds like a lot of the carnies share the self-accountability struggle. Throw me into the mix too. For me the solution has been the combination of bean buddies (one-on-one accountability peeps), a mastermind group, partnerships and my virtual assistant. Yes having a pro-active virtual assistant really does help!

    • I definitely see little boosts. Now that I’m looking at my post again, I see that I forgot to add the link to the carnival homepage. It’s like a little hub with links to all the posts. So there’s some cross-promotion going on.

      It also depends on how you set the carnival up (require people to share all the posts for example).

  8. Eugene, I loved the flow of this article! Great transitions from one idea to the next. Being accountable to others definitely works for me too (ALMOST all the time!), and I’m really attracted to the idea of making small changes to make things new again. The important part, of course, being that they be very conscientious changes that have purpose and goal themselves (not just changing the color of your website willy-nilly because I’m bored). :) I’m also a big fan of changing work locations and having music on. Great post!

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