No Hype MarketingA few weeks ago I took a look at one of the “latest and greatest” internet products on the net.

I’m signed up to a lot more mailing lists than I care to admit. But it’s really just to keep a pulse on things in the marketing world.

Over the span of a few days I kept getting an email about the same product from many different sources.

Mind you, most of these sources are in the “make money online” niche, and not necessarily what I would call the “marketing for real businesses” niche. But that’s not to say that they never deliver any value.

So I decided to check out the new product to see if it was worth the hype.

Doers vs Theorists

I’m sure that you can put marketers into a wide spectrum of categories, but I’m going to divide them into two camps right now: the doers, and the theorists.

The doers actually actually doThey go out and experiment. They perform the tasks necessary to see if something will actually work before telling everyone about how rich it can make them.

That’s why when you sign up for my email list, you aren’t going to get too many emails from me – I’m too busy doing, so I can share real results with you when I’m done.

Then there’s the second group: the theorists. They put out products because, in theory, it should work. Sometimes they’ll even have videos showing you how to do things. These make it a bit harder to decide if the person providing the information is a doer or a theorist.

But there’s one simple way to tell…

Defining “Success”

Now let’s get back to this “latest and greatest” product I mentioned.

This was a training product for advertising on one of the world’s biggest dating sites. A pretty good idea in itself considering the amount of traffic that the site gets. But you didn’t need to buy the product to get that idea – the promotional emails told you that much.

Here’s where things get interesting…

The “trainer” showed how to set up ads on this site and showed the results from some of his previous campaigns. To his credit, the ads he ran really were very cheap.

The “conversion” in this example was clicks. He was showing how many people were clicking on his ads, and how much it cost him.

The problem is that there were no sales resulting from them. Zero. Zilch. Nada.

So…who cares? What difference does it make how cheap a click is? If it doesn’t lead to any sales, it’s worthless.

Safeguard Yourself 

My last post talks about what it takes to be a great marketer

The best marketers are scientists at heart. <–Tweet This.

It’s very apparent to me that the internet marketing space is flooded with training programs from people that don’t have the “scientist mentality.” They don’t actually test things out until they have figured out an optimal way to do things, they’re just looking for the next big pay day.

One surefire way to tell that the training program is probably not worth the price is the sales pitch. You’ve probably seen them. It’s all hype, not substance.

The sales video will show you how the seller reveals his program to “unknowing bystanders” and, in shock, they are able to make money with the new program. It’s so easy!

And yet, you don’t find out what the program is actually about unless you purchase the product.

Sound familiar?

I’m Sick of the Hype, and I’m Doing Something About It…

It’s time for a little shameless self-promotion.

I recently released a free video that reveals a type of content I’ve used on this site, as well as other blogs in other niches, to attract traffic, build instant authority in the niche, and increase conversions all at the same time.

It almost sounds to good to be true. But it’s not. In fact, it’s pretty simple.

And guess what – I tell you exactly what it is in the video. And if you feel that you want to go out and experiment on your own to make it work, by all means do so.

In fact, I tried to take the hype out of the landing page too. Why? Because it’s a free freaking video. Why should I have to sell something that’s free?

There’s plenty of psychology in marketing. But it shouldn’t work on pure hype. Marketing should be real businesses paying real experts for their expertise.

This is, in itself, an experiment for me. I’m sick of the hyped up sales and I’m assuming a lot of you are too. Hopefully this brings a bit of dignity back into the online marketing world.

Check Out The Free Video Here. And let me know what you think about my latest “experiment”.

Sick of the Marketing Hype? I'm Doing Something About It by