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Latest From The Blog...
It's really difficult to think of a business that can't benefit from email marketing. It's cost effective. It keeps you on top of mind of potential customers so that even if they aren't ready to buy now, you'll be there when they are...and top of mind of current...read more
You know what really grinds my gears? When ancient companies (I'm looking at you Yellow Pages) tell unsuspecting customers flat out lies to make sales. I recently had a conversation with a business owner who was at a cross roads. His business was growing enough that...read more
Chances are you've ended up on an Upworthy page at one point or another. They are masters at leveraging social networks to drive traffic to their site; a site that displays content...which isn't even theirs. And while they'd be the first to admit that they don't now...read more
When marketing to a target audience, it's obviously important to figure out where that target audience is "hanging out." This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important demographic (teens) can be found when...read more
Videos are easily one of the biggest opportunities in content marketing right now; both from a content consumption and exposure point of view. Based on all stats and trends it would seem people, in general, prefer video content to written content (I happen to be an...read more
The more I listen to what Google has to say about SEO, the more I realize they are either clueless about how their own product works, or they are trying to pull a fast one on us. Well, let's begin with the fact that "Google" doesn't actually say anything. Google the...read more