Ranking locally can be a huge boon for small businesses that service a specific region. Imagine your business showing up when someone searches for your offerings on Google; someone who is clearly in the midst of a buying decision. Being front-and-center when a...
When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8% of the market share. But there is also a second search engine that you should focus on...
Just a few years ago, digital marketing meant coding websites and landing pages by hand. It meant hard coding features that you wanted. It meant spreadsheets and manual tracking. It meant browsing the web looking at competitors, trying to figure out what they’re...
One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a very simple thing to do. But it turns out that when you try to put it...
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